Building a sleek and engaging website for your practice won’t mean anything if you don’t pay attention to its performance. The only way to determine if your online marketing strategy is paying off is to look at your performance data. From there, you can enhance what’s working well and change what’s not working at all.
• Pageviews vs. Unique Pageviews: A higher volume of site visitors increases your chances of gaining new patients. However, don’t confuse a high number of pageviews with unique site visitors. One person could review the same page multiple times whereas unique page visits mean new visitors.
• Why Your Bounce Rate Isn’t a Big Deal: Your practice website’s bounce rate is the percentage of visitors who land on your website and leave without looking at any other pages. While a high bounce rate can mean that users are not finding what they need, it could also mean that users are finding what they need, and are leaving satisfied. Depending on your website goals, your bounce rate may not be a big concern.
Regularly viewing your practice website’s stats provides useful information that can help you engage users, improve conversions and focus on popular pages.
For current website prices and additional information, contact Officite at 877-889-4062 or visit mdaprograms.com.