Answer one of patients’ toughest questions
When the phone rings, the toughest question teams will tell you they get is, “Do you accept my insurance?” says Katherine Eitel Belt, CEO and founder of Lionspeak. She shares her solutions with MDA members. Although this appears to be a “yes” or “no” question, it is not. If you simply answer the question with a “no,” the patient most often will thank you, hang up, and go somewhere else. Instead, focus on telling the patient what your practice is — an out-of-network provider —not what it isn’t. And finally, tell the patient how it can work, not how it can’t. Stay positive and ask insightful questions about their needs and how your practice may be a good fit, based on the value of service they will receive. Of course, you may not be able to convert all calls about insurance into a scheduled appointment. But, you may be able to capture those patients who value quality over cost — who will be most likely to turn into long-term, loyal patients and advocates.
The MDA endorses CareCredit for patient financing. If you’re ready to accept CareCredit and help more patients access needed care, call 800-300-3046 to get started, or visit carecredit.com/providercenter/dental .
For nearly 30 years, CareCredit has been focused exclusively on healthcare financing and has helped millions of patients receive needed and desired care. CareCredit is a healthcare credit card that can be used as a financing option for certain expenses not covered by insurance or to bridge payment when desired care exceeds insurance coverage. It is accepted at more than 185,000 healthcare practices — including over 100,000 dental practices nationwide.
CareCredit has over 10 million cardholders and an average of 6,200 new CareCredit credit card accounts are approved every day. In a recent survey, 96% of cardholders rated CareCredit a good, very good or excellent value*. And 92% of cardholders stated that they would recommend CareCredit to a friend*.
CareCredit is also committed to helping practices grow and achieve their goals and provides valuable tools and resources to help attract and retain patients. These include a FREE listing on the CareCredit online Provider Locator, an Advertising Toolkit that makes it easy for healthcare providers to add information about special financing options** to their practice website and social media sites, and a Practice Development Team with decades of industry experience and personalized practice support.
If you already accept the CareCredit healthcare credit card as a payment option and would like to learn more about how CareCredit can help you grow your practice and help more patients, contact your Practice Development Team at 800-300-3046.
*Cardholder Engagement Study, Q4 2014, conducted for CareCredit by Chadwick Martin Bailey.
** Subject to credit approval. Minimum monthly payment required. See carecredit.com for details.
The MDA receives royalties when members use the product or services described above.