With more than half of website traffic coming from mobile devices, dentists not only need mobile-friendly websites, but should also incorporate a mobile-first strategy into all parts of their practice. You can start with text-messaging reminders.
Here are some surprising statistics research has shown about consumers and texting, all which may reflect how your patients prefer to be contacted:
1. 64% of people prefer a text message over voice as a customer service channel.
2. 78% of customers say receiving a text message is the fastest way to reach them for important updates. So texting is perfect for communicating about delayed openings, rescheduling needs and other time-sensitive information that needs to reach many people.
3. Text messages have a 98% open rate, while email only has a 20% open rate.
4. Texting gets a response much faster than email does: 90 seconds vs. 90 minutes.
5. 77% of consumers ages 18-34 are likely to have a positive perception of a business that offers texting capabilities.
To learn more about texting patients and automating communications, contact MDA-endorsed ProSites. Its patient communications solution from PracticeMojo can help reduce no-shows and improve profitability. MDA members receive special prices on most ProSites’ website and marketing services.
To get started with ProSites, please visit prosites.com/michigandental or call 888-932-3644. Be sure you identify yourself as an MDA member to get our special price structure!