Building a sleek and engaging website for your practice won’t mean anything if you don’t pay attention to its performance. The only way to determine if your online marketing strategy is paying off is to look at your performance data. From there, you can enhance what’s working well and change what’s not working at all.
Pageviews vs Unique Pageviews: A higher volume of site visitors increases your chances of gaining new patients. However, don’t confuse a high number of pageviews with unique site visitors.
Why Your Bounce Rate Isn’t a Big Deal: Your practice website’s bounce rate is the percentage of visitors who land on your website and leave without looking at any other pages. While a high bounce rate can mean that users are not finding what they need, it could also mean that users are finding what they need, and leaving satisfied. If a user lands on your homepage looking for your phone number, finds it, and then immediately leaves without browsing to other pages, this is a good thing. Depending on your website goals, your bounce rate shouldn’t be a big concern.
Regularly viewing your practice website’s stats provides useful information that can help you engage users, improve conversions and focus on popular pages. Once you understand your website stats, you can provide a better online experience that converts users
into patients. For current pricing and additional information contact Officite at 888-244-4651 or visit mdaprograms.com.