Some things last forever, but websites aren’t one of them. Thanks to the continual advances of technology, the way your patients use the internet is always changing. And, if your website is outdated, it can cause more harm to your practice than good. So how do you know if your site is past its expiration date? Here are four easy website freshness tests.
1. The Thumbs Test: Thanks to smartphones and tablets, more than half of all internet traffic takes place on a mobile device. So more often than not, patients will navigate to your site using their thumbs instead of a keyboard and mouse. Is it set up to accommodate those needs? Access it from a smartphone or tablet. Is it hard to navigate? If you answered yes to any of these questions, it’s time to upgrade to a responsive design.
2. The Under 25 Test: This one is easy. Ask someone under the age of 25 what they think of your website (they’ll probably do it from their phone). Will they be impressed, or will they turn up their nose? What visitors assume about your website, they may assume about your practice as a whole.
3. The Google Test:  You should be on the first page of Google. Try using terms like “dentist near me,” or “dentist open tomorrow.” If you rank on the first page for these terms, you’re golden. If not, it’s time to consider an SEO program.
4. The Facebook Test: Forty-one percent of people say social media affects their choice of a specific doctor. If your practice isn’t on Facebook, then you’re missing out on chances for additional referrals.
If you pass these tests, great! But if your website didn’t, now is the perfect time to get a new website from Officite. For a limited time, when you purchase a new website from Officite, they’ll cover the cost of your annual MDA dues!
Take advantage of this offer by calling Officite at 866-909-1681. Be sure to have your ADA number ready when you call.