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Website Development and Online Marketing

 


FREE Officite webinar: Social Media for Your Practice - How to Make Patients "Like" You

Thu, Oct 26, 2017 2:00 PM - 2:30 PM EDT

Many healthcare practices use social media… but why? Can it really make a difference to your bottom line? Join us for a 30-minute webinar, and we’ll show you that it can. You’ll learn the do’s and don’ts of marketing your practice on Facebook, Twitter, and other popular platforms.

Join us to learn:
- How to maximize social media platforms effectively  
- Why doctors need social media
- Which social platforms to utilize

Sign up here

 

Officite Assists with ADA Website Compliance

The Americans with Disabilities Act (“ADA”, sometimes “AwDA”) is a federal law passed in 1990 that aims to protect the rights of disabled people to ensure they are not discriminated against due to their disability. The focus of “ADA compliant” websites has become a hot topic of discussion lately. You’ve likely heard of the issue by now, but perhaps you’re not entirely sure what it means for your practice. Is it really true that a few simple mistakes can land you in legal hot water? Click here for Department of Justice (DOJ) suggested website accessibility guideline checklist.

If you are a current client of Officite, then your website meets the current suggested ADA accessibility guidelines. In addition, Officite will keep all of its clients’ websites updated to meet these guidelines without any action required by its clients. If your website is not hosted by Officite, for pricing and additional information on any of Officite's services, please call 877-889-4054 and share that you are an MDA member. Click here to learn more.

Blog post: "ADA Website Accessibility Compliance: How to Protect Your Practice"

The focus of “ADA compliant” websites has become a hot topic of discussion lately. You’ve likely heard of the issue by now, but perhaps you’re not entirely sure what it means for your practice. Click here to learn more.

Download free white paper: The New Patient’s Journey: Your Free Online Marketing Guide

Every new patient takes a journey before scheduling an appointment with you. Will you bring them into your practice, or push them away? Download this free guide to learn how to attract 5 kinds of new patients online.

Deflect Online Negativity

Responding to online reviews is a great way to deflect negativity on sites like Yelp and Healthgrades - but HIPAA regulations still apply. Read Officite’s article on HIPAA pitfalls when responding to online reviews.

Introducing Video-Powered Websites

If you’re looking for a new website, Officite has a new offering at the cutting edge of design. Their new Video-Powered websites come to life with stunning video backgrounds in HTML 5. It’s the perfect way to stand out from the crowd. See it to believe it – visit MDA.OfficiteVideo.com, or call 888-572-1974.

As a practice owner, you know that if your practice need a professional website to present the best possible first impression to potential patients. Branding your practice effectively supports that impression across all media associated with your practice, from your website to your social media accounts all the way down to your business cards. Your brand should represent your practice consistently with an instantly recognizable logo and design. Here are a few tips for effectively branding your practice website.

Officite, the leading provider of dental websites and Internet marketing, is the official practice website provider for the Michigan Dental Association.

Since 2002, Officite has built thousands of websites that have delivered hundreds of thousands of new patient appointments for the dental community.  As the endorsed Web services company for the MDA, members can enjoy preferred pricing on all of Officite's website and online marketing solutions.

  • Pre-designed layouts & editable pre-written Web page content, with option to create completely custom site
  • Search marketing programs for first page Google ranking
  • Social media and blogs for increased referrals
  • Patient reviews solution for enhanced online reputation
  • Online patient education for increased treatment awareness
  • New Mobile Website solution— your full website optimized for viewing on smartphones & tablets

Officite offers special pricing on all their packages, exclusively for MDA members. Below is information on the different levels of services offered by Officite. For current pricing and additional information contact Officite at (888) 244-4651 or visit the Officite website.

Website Packages

Standard Features (included in every package):

  • 24/7 Self-editing website tool
  • Client Service Phone Support
  • Basic search: optimized title tags, meta keywords & meta descriptions
  • Customizable Design
  • Website Statistics

Basic Website:

  • Website pages: up to 20
  • Mobile Website
  • Hosted email
  • Patient Education Library: 8 Pages

Premium Core Features:

  • Website pages: unlimited
  • Mobile / Responsive Website*
  • Hosted email
  • Homepage animation
  • Integrated website blog
  • Basic Patient Education: over 120 pages

Premium Boost Core Features:

  • Website pages: unlimited
  • Mobile / Responsive Website*
  • Hosted email
  • Homepage animation
  • Integrated website blog
  • Premium Patient Education (English)‡
  • Reputation Tracker Plus
  • Social Media 2.0

Ultimate Core Features:

  • Website pages: unlimited
  • Mobile / Responsive Website*
  • Hosted email
  • Homepage animation
  • Integrated website blog
  • Premium Patient Education (English)‡
  • Reputation Tracker Plus
  • Social Media 2.0
  • Advanced Search Engine Optimization

Ultimate Boost Core Features:

  • Website pages: unlimited
  • Mobile / Responsive Website*
  • Hosted email
  • Homepage animation
  • Integrated website blog
  • Premium Patient Education (English)‡
  • Reputation Tracker Plus
  • Social Media 2.0
  • Advanced Search Engine Optimization
  • Pay-Per-Click (PPC) Advertising

For pricing and additional information on any of Officite's services, please call 877-889-4054 and share that you are an MDA member.

* based on design selected
‡ Spanish educational library also available
 

Disclosure

The MDA receives royalties when members use the product or services described above.

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